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B2B Marketing Strategies: 4 Tips and Trends | PFS Blog

B2B Marketing Strategies: 4 Tips and Trends

We’ve all heard it: B2C sets the standard for B2B when creating a consumer-oriented experience. The same (or similar) strategies and insights used for B2C can also bolster B2B businesses as the industry becomes more humanized, demanding user-friendly interfaces and…

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7 Things To Know About B2B Commerce

7 Things to Know about B2B eCommerce

B2B eCommerce continues to be a hot industry topic, but what are some of the key 2016 B2B eCommerce trends both established and emerging B2B retailers should focus on? Here are 7 things to know… 1) B2B eCommerce spans many…

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eCommerce Conversion Rates

7 Tips to Increase eCommerce Conversion Rates

Online retailers are always looking for new and innovative ways to increase their conversion rates. From initiatives such as social log-in to responsive design, changing the on-site experience is one way to directly affect conversions. Unfortunately, many initiatives such as…

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Marketplace Fairness Act

Understanding the Marketplace Fairness Act

In the past, we have documented online sales tax in the United States and the three tax Acts which were currently in the Senate, one being the Marketplace Fairness Act. Last week, the U.S. senate voted 75-24 in favor of a non-binding resolution for an amendment to support the Marketplace Fairness Act in its 2014 budget plan. In doing so, the United States has taken another step towards taxing eCommerce transactions.

What do you need to know about the Marketplace Fairness Act? We answer a few questions on the topic below…

What exactly is the Marketplace Fairness Act?

The Marketplace Fairness Act is an online sales tax bill which would allow all states who participate to collect sales tax from eCommerce transactions that take place online. The main purpose of the Act is to create a “fair” playing field for all retail transactions by taxing all purchases regardless of the purchasing channel.

Under the Act, each state has the choice to set up their own tax requirements or they can partner with other states to create specific tax criteria which would apply to all of the states who collaborated on the effort. Businesses with revenue of $1,000,000 or less in total annual out-of-state sales would be exempt from the Marketplace Fairness Act, meaning the main target of the Act is larger eCommerce companies.

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