Blog
Understanding Gender and eCommerce
Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings,…
Tactics to Stop & Prevent Cart Abandonment
Getting consumers to visit an eCommerce site is a task within itself – retailers spend thousands on e-mail marketing, SEM campaigns, and display advertising in…
Incorporating Augmented Reality into eCommerce Strategies
When making purchasing decisions at a retail location we often pick up the packaging of the item we’re interested in and examine it closely, looking…
Transitioning Brick and Mortar Concepts to eCommerce
With the release of the 2011 Internet Retailer Top 500 last week there certainly appears to be a buzz surrounding the eCommerce industry and the…
Using Online Content to Strengthen eCommerce
With the launch of the new kate spade new york site, many media outlets are focusing on the “Shop or Play” design of the site,…
Customer Care in the Smart Phone Era
In an era of tweets and text messages, real-time communication has changed the way people interact with one another. But does this mean retailers should…
Re-marketing in eCommerce
Advertisers and marketers are always looking for new ways to get their products in front of their audience and in 2010 a new marketing tactic…
The Always On Culture of PFS
Earlier this year, we were recognized with the 2009 Technology Supplier of the Year award from one of our longest standing clients, Riverbed. This award…
The Evolution and Success of Proactive Live Chat
Although live chat is certainly not a new service offered by eCommerce solution providers, most people often think of what is called “reactive” live chat,…
The LEGO Story and PFS
LEGO® brand products are beloved by millions of children all over the world. As the world’s 6th largest toy manufacturer, LEGO Group sells their products…
