Blog
10 Omni-Channel Trends in 2014
Omni-channel commerce, or uniting online and traditional brick-and-mortar channels and operations, finally became a reality for some retailers in 2013. Many retailers who currently do…
Understanding Payment and Account Security to Avoid Online Shopping Fraud
Security can be one of those things we don’t really think about until something bad happens. Recently in the retail industry, there have been several…
Understanding Singles Day Sales – The Chinese Cyber Monday
While Cyber Monday continues to be the biggest online shopping day in the United States, a new online shopping day has emerged in China that has…
Understanding eCommerce Subscription Services
Ordering online can be a time consuming process – your payment information may not be saved, you may have forgotten what products you previously ordered,…
Tactics for Success in Omni-Channel Commerce
Omni-channel commerce links together the physical and digital lives of brands. More and more, consumers are expecting to shop not only when they want but…
Understanding the Marketplace Fairness Act
In the past, we have documented online sales tax in the United States and the three tax Acts which were currently in the Senate, one…
Customer Ratings and Reviews – Benefit or Burden?
Historically, consumers have always talked to their friends and family about products and services. Does the baker around the corner have good bread? How do…
Understanding Gender and eCommerce
Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings,…
Tactics to Stop & Prevent Cart Abandonment
Getting consumers to visit an eCommerce site is a task within itself – retailers spend thousands on e-mail marketing, SEM campaigns, and display advertising in…
Incorporating Augmented Reality into eCommerce Strategies
When making purchasing decisions at a retail location we often pick up the packaging of the item we’re interested in and examine it closely, looking…
Transitioning Brick and Mortar Concepts to eCommerce
With the release of the 2011 Internet Retailer Top 500 last week there certainly appears to be a buzz surrounding the eCommerce industry and the…
Using Online Content to Strengthen eCommerce
With the launch of the new kate spade new york site, many media outlets are focusing on the “Shop or Play” design of the site,…
Customer Care in the Smart Phone Era
In an era of tweets and text messages, real-time communication has changed the way people interact with one another. But does this mean retailers should…
Re-marketing in eCommerce
Advertisers and marketers are always looking for new ways to get their products in front of their audience and in 2010 a new marketing tactic…
The Always On Culture of PFS
Earlier this year, we were recognized with the 2009 Technology Supplier of the Year award from one of our longest standing clients, Riverbed. This award…
The Evolution and Success of Proactive Live Chat
Although live chat is certainly not a new service offered by eCommerce solution providers, most people often think of what is called “reactive” live chat,…
The LEGO Story and PFS
LEGO® brand products are beloved by millions of children all over the world. As the world’s 6th largest toy manufacturer, LEGO Group sells their products…