Many online retailers are already well-versed in e-mail marketing, making it easy for some to focus on newer innovations in online marketing such as social media and search engine marketing. With the attention and budget focused elsewhere to keep up with competitors, how can retailers make the most of their e-mail marketing efforts? What can be done to keep up with current industry trends?
To answer these questions and more, I sat down with our Senior Solutions Architect and e-mail marketing veteran, Jeff Murray:
E-mail marketing is one of the oldest forms of online marketing, having existed now for well over a decade. What in your opinion are the e-mail marketing concepts which have changed dramatically over this period of time and the concepts which have stayed relatively the same?