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Diagram to illustrate cross border ecommerce

The Role of BPOs in Building a Successful Cross-Border eCommerce Business

  • Joe Farrell

Cross-border eCommerce is the future of the retail industry. With advancements in technology and supply chain innovations, brands can now expand their customer base globally, enhancing their opportunity for growth. The global cross-border eCommerce market is expected to grow at a Compound Annual Growth Rate (CAGR) of 15.5% from 2021-2027.

However, becoming a cross-border brand is a complicated process with extensive infrastructure requirements. So how can your brand harness the potential of a global approach? Brands must establish processes that enable frictionless shopping experiences and fast delivery, regardless of where the package is shipping from or to. This will encourage repeat purchases, brand loyalty, and ultimately, long-term growth.

One way brands can streamline their international expansion is by partnering with a Business Process Outsourcing (BPO) provider. A BPO is a third-party partner that can expertly advise on and implement the best strategies and processes to become an internationally recognized brand.

Here are the top five ways in which a BPO can help streamline your international expansion:

Scalable Operations

A BPO can support spikes in demand, both planned and unplanned, with their experience in scalability. Additionally, they support expansion into new markets without the burden of capital investments and permanent additional infrastructure costs falling on the retailer or the brand.

Duties and Tax Management

A major aspect of cross-border eCommerce is international duties and taxation. With a BPO, in-house tax experts possess knowledge of all the latest rules and regulations across borders. Managing the processing of duties and taxes for your business, they can assist in optimizing your operations from a tax perspective.

Day-to-Day eCommerce Operations

A BPO with a global footprint can support a brand with its expertise and extensive knowledge of the industry. They help in managing the day-to-day eCommerce operations for retailers. This then frees up your in-house team to focus on the core aspects of your business, such as brand innovation.

Best-in-Class Technology

BPOs offer ‘best-in-class’ systems and integrations, which are crucial for maintaining a competitive edge in the industry. They ensure that their solutions are running on up-to-date technology and that any technological advancements in the eCommerce industry are well implemented.

International Footprint

A BPO’s vast network of distribution centers enables cost-effective and fast delivery for customers wherever they are. With best-in-class systems, knowledgeable people, and proven processes, a BPO effectively equips your brand to expand your reach across a global footprint. Ultimately, partnering with a BPO can help you strategically expand into new markets while prioritizing a positive relationship with your customers.

If you would like to learn more about cross-border eCommerce, download our eBook ‘International Expansion Simplified.’



Joe Farrell

As former Vice President of International Operations, Joe managed PFS' locations across the UK and Europe. Joe was with PFS since its inception, retiring after 35 years of hard work and playing a major role in driving the success and growth of our business internationally. Joe retired in 2023 and is enjoying spending time with his children and grandchildren.

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