COVID-19 has forced many US consumers to alter their shopping preferences. Consumers are now finding themselves shopping with what is available versus what is preferred. While many shoppers are still loyal to the brands they love, COVID-19 is driving an…
In a world where we’re bombarded with ‘fake news’ and influencers promoting products in glossy lifestyle photos, it seems consumers are wising up to the social and cultural influences that come from paid-for celebrity endorsements. 86% of consumers admit that…
eCommerce has suddenly become the primary sales channel as a result of COVID-19 and retailers are having to find creative solutions to meet consumer demand for both essential and non-essential goods. With Amazon announcing delays in shipments of non-essential goods…
As of Wednesday, the 26th of February, the number of Coronavirus cases globally is greater than those in China alone.[1] As the virus continues to spread across continents, new ramifications of the deadly outbreak are being revealed daily. How is…
Part One: The Shifting Face of CPG Over the last decade, a common theme that has transcended the retail sector is disruption. We have seen a monumental shift away from brick-and-mortar towards eCommerce, as the Amazon Effect has driven a…
The retail industry is changing, fast. Over the past decade, we have seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for…
Here we are, less than two weeks away from the start of a new decade. While we may not feel any different waking up on January 1, the beginning of 2020 signals an era of transition. From eCommerce operations to…
Shoppers across the US are in the holiday spirit this year. Consumer spending from the day before Thanksgiving to Cyber Monday exceeded $27 billion and, according to Adobe, they aren’t finished. A total of $143.8 billion is expected to be…
On the heels of shifting consumer preferences, global policy changes and a steady flow of cyber-attacks, the state of California has put into motion the most comprehensive consumer data protection to date. The California Consumer Privacy Act (CCPA), which goes…
The payments industry has become an ever-changing landscape. Consumer needs are constantly shifting, causing a clear impact on the rate of technological innovation. Particularly with the rise of eCommerce, consumers have a defined expectation of what their payment experience should…
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