skip to Main Content
2012 ECommerce Year In Review

2012 eCommerce Year in Review

2012 eCommerce Year in Review

It’s time to look back on how the past year has impacted the eCommerce industry. Here are some of the major events which affected the eCommerce industry over the past twelve months:

 

Record Industry Growth

2012 was one of the most successful years in the history of eCommerce from a growth perspective. According to comScore, eCommerce grew by at least 15% year-over-year per quarter for each of the first three quarters. The holiday season (from November 1st until December 25th) grew at a similar rate with a 14% year-over-year increase.

 

 

Tablets and Technology Change Again

Tablets were all the rage in 2012, with releases such as the improved iPad 3, the launch of the Microsoft Surface tablet, and Apple’s debut of the iPad mini. Google also joined the tablet space with its Nexus tablets. Of course there was no shortage of smartphone launches, notably the vertically enhanced iPhone 5 with its taller screen.

 

 

Social Media Grows Up

Few topics were more discussed in the eCommerce world in the past year than social media. In 2012 shopping directly on social media sites wasn’t a focal point as many services instead focused on revenue opportunities to support eCommerce sites.

Read More
5 Things To Know About Cyber Monday 2012

5 Things to Know About Cyber Monday 2012

Cyber Monday 2012

Cyber Monday 2011 was one of the most successful days in the history of the online retail industry. Sales reached $1.25 billion, a new single day online retail record, and many of the top online retailers set single-day site traffic records. The 22% increase in sales from Cyber Monday 2010 only further illustrated the unprecedented growth of the virtual holiday and the eCommerce industry as a whole.

So what can we expect from Cyber Monday 2012? Here are 5 things to know about this year’s version of the biggest online shopping day of the year…

Read More
The Expectations Of The ECommerce Consumer

The Expectations of the eCommerce Consumer

college students with tablets

Take a moment and think back to just 10 years ago – mobile commerce didn’t even exist. Five years ago a tablet was something most people wrote on with a ball-point pen. Simply put, technology has evolved and so have the expectations of consumers when ordering products online. Here are four areas consumers expect more from their eCommerce experience:

  • Mobile commerce is now commonplace – Launching an eCommerce site is already an exhaustive task which can take months (if not years) of planning and execution. Although mobile still lags behind the personal computer in web sales, the smartphone adoption rate in the United States has soared to almost 50% of the population and the need for mobile support is essential. Just porting over or modifying a version of an eCommerce site for mobile use isn’t good enough anymore, consumers want a site built for mobile devices that’s low on bandwidth, easy to navigate, and makes checkout a breeze. 
Read More