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Where is my […]? – The importance of visibility in building brand trust

Where is my […]? – The importance of visibility in building brand trust

As the holiday season heads into its final weeks, it’s important for retailers and brands to reflect on how successful they have been in matching consumer desire with brand objectives, and what more they can do in 2022 to continue…

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2022 signals a new dawn for retailers

Turning the page: Why 2022 signals a new dawn for retailers

The last twelve months presented retailers with challenges more gruelling than we ever thought possible. Even now, the words ‘lockdown,’ ‘supply chain,’ and ‘shortages’ still send shivers down the spines of retailers and brands nationwide. With 2022 on the horizon,…

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The Rise of the "Micro-Influencer"

The rise of the “micro-influencer”

Social commerce has been one of the fastest growing retail trends – especially over the last year. Accelerated by the events of 2020, following a brand’s page, a beauty sampler or fitness guru and then being able to purchase the…

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Retail after Covid

What should retailers expect as we begin to emerge from months of lockdown?

The recent re-opening of non-essential retail has been music to the ears of the public and retailers alike. However, retail as we know it has changed for good, following months of lockdown restrictions. While there’s the obvious issue of adhering…

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