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The Rise of the "Micro-Influencer"

The rise of the “micro-influencer”

Social commerce has been one of the fastest growing retail trends – especially over the last year. Accelerated by the events of 2020, following a brand’s page, a beauty sampler or fitness guru and then being able to purchase the…

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PFS Blog

Understanding Pinterest and eCommerce

In case you haven’t heard of Pinterest, it’s an image (and now some video) sharing social network where users can “Pin” their favorite images on their own page for the world to see and share. Fellow users can like, comment, or even “Repin” their favorite images to their page, similar to a Retweet on Twitter.

While Pinterest on the surface seems like yet another social network, the numbers say otherwise, especially for online retailers…

  • Niche demographics: Not every social network is ideal for every online retailer – some retailers find the most success from Facebook, others from Twitter. Pinterest features a demographic of primarily females in the 25-34 age range, making it a strong network for female apparel, beauty products, and even toy retailers to post photographs of their latest inventory and deals. 28.1% of Pinterest users have a household income of more than $100,000. 50% of Pinterest users have children.
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