Just four years ago flash sales were the “next big thing” and stormed onto the eCommerce scene during a sluggish economy. Consumers were looking to cut costs and retailers were looking to unload excess inventory – the match seemed as if it was made in heaven. Different from the initial daily deal model in its products don’t “expire” after 24 hours, the flash sales industry has continued to see growth like much of the eCommerce industry. But with growth and success comes competition – there are approximately 100 flash sale sites currently online today and as many as 150 are expected to launch by 2017.
However, some consumers and experts believe the “novelty” of the flash sale industry is wearing off. Many consumers are still excited to open an e-mail from their favorite flash sale site but many have suffered “deal fatigue” and even industry experts are having difficulty keeping up with the rapid growth and changes in the industry. Here are 5 ways in which the flash sale industry is changing: