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Beyond the ‘Buy Now’ button: How brands can prepare for social commerce success

In today’s increasingly digital world, consumer expectations are growing. Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously. Whilst eCommerce has…

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Evaluating Emerging eCommerce Markets – China and Brazil

China and Brazil flags

China and Brazil are both the “superpowers” of their respective continents and are often looked to by surrounding countries as a stabilizing force and an indicator of the financial climate of the geographic region. While both are viewed by many eCommerce professionals as an emerging market, there are some stark differences between the future of eCommerce in each country – as well as a few similarities.

Below is a table comparing the two countries, with data provided by CNN Money and Forrester Research:

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