COVID-19 has caused DTC (Direct-to-Consumer) brands to entirely rethink their sales strategies. The past few months have led to an enormous shift in consumer spending towards online channels. There is lingering uncertainty of how and when brick-and-mortar retail locations will…
The recent re-opening of non-essential retail has been music to the ears of the public and retailers alike. However, retail as we know it has changed for good, following months of lockdown restrictions. While there’s the obvious issue of adhering…
COVID-19 has forced many US consumers to alter their shopping preferences. Consumers are now finding themselves shopping with what is available versus what is preferred. While many shoppers are still loyal to the brands they love, COVID-19 is driving an…
As of Wednesday, the 26th of February, the number of Coronavirus cases globally is greater than those in China alone.[1] As the virus continues to spread across continents, new ramifications of the deadly outbreak are being revealed daily. How is…
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