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ECommerce Lessons – Was 2021 The Year The Tide Firmly Turned?

eCommerce lessons – was 2021 the year the tide firmly turned?

2021 was the year that the “perfect storm”  hit retail – with fuel crises in the autumn, the effects of Brexit continuing to cause cross-border difficulties, and labour, warehouse and delivery partner shortages rife as the pandemic’s impact remained strong.…

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Where Is My […]? – The Importance Of Visibility In Building Brand Trust

Where is my […]? – The importance of visibility in building brand trust

As the holiday season heads into its final weeks, it’s important for retailers and brands to reflect on how successful they have been in matching consumer desire with brand objectives, and what more they can do in 2022 to continue…

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Turning The Page: Why 2022 Signals A New Dawn For Retailers

Turning the page: Why 2022 signals a new dawn for retailers

The last twelve months presented retailers with challenges more gruelling than we ever thought possible. Even now, the words ‘lockdown,’ ‘supply chain,’ and ‘shortages’ still send shivers down the spines of retailers and brands nationwide. With 2022 on the horizon,…

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The Rise Of The “micro-influencer”

The rise of the “micro-influencer”

Social commerce has been one of the fastest growing retail trends – especially over the last year. Accelerated by the events of 2020, following a brand’s page, a beauty sampler or fitness guru and then being able to purchase the…

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Guest Post: Consumer Perspective On The Sportswear Sprint From Brick-and-mortar To “digital First” Retail

Guest post: Consumer perspective on the sportswear sprint from brick-and-mortar to “digital first” retail

Consumers, over the past year, have experienced significant change across retail verticals. Those attuned to purchasing sportswear in-store, experienced a unique challenge as they adapted from their usual habit of visiting physical stores and exploring options in-person to shopping for,…

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