2020 drastically changed the consumer's shopping experience. More people had already started buying online for convenience and lower prices in previous years, but last year was unique as these drivers were also paired with concern for more mindful spending. More…
Sustainability has been a growing concern for many in recent years, but the toll of the pandemic has accelerated concerns from retailers and consumers alike. The impact our shopping habits have on the environment has never been more visible. From…
In a world where we’re bombarded with ‘fake news’ and influencers promoting products in glossy lifestyle photos, it seems consumers are wising up to the social and cultural influences that come from paid-for celebrity endorsements. 86% of consumers admit that…