Patrick Lowe, Author at PFS

Is sustainability sustainable?

August 11, 2021
Patrick Lowe
eCommerce, Sustainability

Sustainability has been a growing concern for many in recent years, but the toll of the pandemic has accelerated concerns from retailers and consumers alike. The impact our shopping habits have on the environment has never been more visible. From…

Substance vs style: balancing celebrity endorsements with a great customer experience

May 19, 2020
Patrick Lowe
eCommerce
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In a world where we’re bombarded with ‘fake news’ and influencers promoting products in glossy lifestyle photos, it seems consumers are wising up to the social and cultural influences that come from paid-for celebrity endorsements. 86% of consumers admit that…