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Global eCommerce Book

Global eCommerce Book

Our Global eCommerce Book examines the top 10 eCommerce markets around the world, compiling information on key demographic features, mobile commerce, major shopping days, industry growth projections, cross-border commerce, and much more. The additional Emerging Markets section details several up-and-coming…

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Customer Ratings

Customer Ratings and Reviews – Benefit or Burden?

Historically, consumers have always talked to their friends and family about products and services. Does the baker around the corner have good bread? How do the shoes fit at the local shoe store? As products moved online, so did the voices of consumers who now trust the product experiences of consumers who they have never met or interacted with. Approximately 88% of online consumers now read online reviews before making a purchasing decision; a number that has continued to increase over the past five years and continues to go up.

So what are some of the benefits and burdens of customer ratings and reviews? Let’s take a look below…

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