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Customer Ratings

Customer Ratings and Reviews – Benefit or Burden?

Historically, consumers have always talked to their friends and family about products and services. Does the baker around the corner have good bread? How do the shoes fit at the local shoe store? As products moved online, so did the voices of consumers who now trust the product experiences of consumers who they have never met or interacted with. Approximately 88% of online consumers now read online reviews before making a purchasing decision; a number that has continued to increase over the past five years and continues to go up.

So what are some of the benefits and burdens of customer ratings and reviews? Let’s take a look below…

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eCommerce and Gender

Understanding Gender and eCommerce

Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings, (low height shelves in women’s stores, hands-on product displays in men’s stores) for some retailers making the transition online has been more difficult when it comes to optimizing their online shopping experience for their targeted gender.

Here are some of the ways the tendencies of the different genders affect eCommerce…

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