The humble sneaker has long been a staple item in closets everywhere for consumers of all ages, and the appeal of sneakers and sportswear appears to be on the rise in recent times, particularly for the GenZ demographic. With the…

In times of financial struggle, is 'treat yourself' still relevant? Estee Lauder’s Leonard Lauder coined the term ‘The Lipstick Index’ In the early 2000s recession. Lauder made an argument that lipstick sales could serve as an economic indicator. He theorized…

The last twelve months presented retailers with challenges more grueling than we ever thought possible. Even now, the words ‘lockdown,’ ‘supply chain,’ and ‘shortages’ still send shivers down the spines of retailers and brands nationwide. With 2022 on the horizon,…

Social commerce has been one of the fastest growing retail trends – especially over the last year. Accelerated by the events of 2020, following a brand’s page, a beauty sampler or fitness guru and then being able to purchase the…

By James Worthington Consumers, over the past year, have experienced significant change across retail verticals. Those attuned to purchasing sportswear in-store, experienced a unique challenge as they adapted from their usual habit of visiting physical stores and exploring options in-person…

For many years, there’s been a clear distinction between generational shopping habits – which has provided brands with a powerful lens to help engage and attract customers. In fact, an earlier (2017) depiction of generational spending revealed clear differences between…

The recent re-opening of non-essential retail has been music to the ears of the public and retailers alike. However, retail as we know it has changed for good, following months of lockdown restrictions. While there’s the obvious issue of adhering…

Despite spikes of COVID-19 cases in certain parts of the country, some brick-and-mortar retailers are gearing up for limited reopenings. Malls and grocery stores will likely be less crowded than before with new safety protocols in place. Although some shoppers…

The COVID-19 pandemic has brought many changes in consumer retail behavior - from the types of goods they buy to their expectation of delivery times. These behaviors vary across age brackets and geographies. The impacts of social distancing will be…

COVID-19 has forced many US consumers to alter their shopping preferences. Consumers are now finding themselves shopping with what is available versus what is preferred. While many shoppers are still loyal to the brands they love, COVID-19 is driving an…