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The Future Of UK ECommerce

The Future of UK eCommerce

UK eCommerce

The United Kingdom, also known as the UK, is composed of four European countries – England, Wales, Scotland, and Northern Ireland – and features a rich and lengthy history. With a combined population of approximately 63 million people, it boasts only the twenty-third largest population of any country in the world, smaller than developing countries such as Vietnam, Ethiopia, and Iran.

Despite not having a large population like the United States and China, the UK economy is critical to the success of not only Europe but the world as a whole. As online shopping continues its growth worldwide, what does this mean for the future of UK eCommerce and how does the UK compare to other countries?

  • Continued growth is expected for UK eCommerce, but growth may slow to single digits –The UK eCommerce industry is expected to grow by a double-digit percentage in 2013 and 2014 but growth is predicted to slow and reach single-digit percentages by 2015.
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The Expectations Of The ECommerce Consumer

The Expectations of the eCommerce Consumer

college students with tablets

Take a moment and think back to just 10 years ago – mobile commerce didn’t even exist. Five years ago a tablet was something most people wrote on with a ball-point pen. Simply put, technology has evolved and so have the expectations of consumers when ordering products online. Here are four areas consumers expect more from their eCommerce experience:

  • Mobile commerce is now commonplace – Launching an eCommerce site is already an exhaustive task which can take months (if not years) of planning and execution. Although mobile still lags behind the personal computer in web sales, the smartphone adoption rate in the United States has soared to almost 50% of the population and the need for mobile support is essential. Just porting over or modifying a version of an eCommerce site for mobile use isn’t good enough anymore, consumers want a site built for mobile devices that’s low on bandwidth, easy to navigate, and makes checkout a breeze. 
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