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Age Matters: Generational Spending Differences

Shopping Habits: What’s Age Got To Do With It?

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We posted a whitepaper earlier this year that studied four different age groups and their shopping habits. Each generation displays unique characteristics, digital maturity, preferences, and more. With retail sales set to top $27 trillion in three years, retailers need to heed each shopper’s desires to succeed.

Each age segment – Gen Z, Millennials, Gen X, and Baby Boomers – is more likely to buy when an experience caters to them. Does your targeted shopper have a lot of disposable income, or tighter purse strings? Do they check their phones before going to bed, and upon waking up in the morning? Our infographic examines the key features of each consumer group – from spending power to the most successful buyer incentives.



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