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Creative Ideas for Jewelry Packaging

Creative Ideas for Jewelry Packaging

With so many options for purchasing jewelry and accessories online, what factors drive a customer to choose your brand over another? And how do you ensure customers return for more after an initial purchase? Across websites, social commerce and, increasingly,…

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Gen Z Shoppers Push Brands to Clean Up

Gen Z Shoppers Push Brands to Clean Up

The TikTok generation is also the sustainability generation, and these consumers are concerned about their future. Gen Z shoppers are more informed about what sustainability should look like in practice and retailers are striving to keep up. As consumer demand…

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