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Is The QR Code Dead?

Is the QR Code Dead?

It was only a few years ago when QR codes were among the “buzzwords” in the retail industry. Deemed as a way to digitize traditional media, QR codes were developed to allow retailers with both a physical and online presence…

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Understanding Gender And ECommerce

Understanding Gender and eCommerce

Men and Women eCommerce

Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings, (low height shelves in women’s stores, hands-on product displays in men’s stores) for some retailers making the transition online has been more difficult when it comes to optimizing their online shopping experience for their targeted gender.

Here are some of the ways the tendencies of the different genders affect eCommerce…

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