Is the QR Code Dead?
It was only a few years ago when QR codes were among the “buzzwords” in the retail industry. Deemed as a way to digitize traditional media, QR codes were developed to allow retailers with both a physical and online presence…
Understanding Gender and eCommerce
Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings, (low height shelves in women’s stores, hands-on product displays in men’s stores) for some retailers making the transition online has been more difficult when it comes to optimizing their online shopping experience for their targeted gender.
Here are some of the ways the tendencies of the different genders affect eCommerce…
2011 eCommerce Year in Review (Infographic)
Here is our eCommerce infographic features statistics that recaps the top stories and events of 2011. Some of the major trends include a huge boom in social media and the development of the social commerce concept, record setting year over…
Incorporating Augmented Reality into eCommerce Strategies
--- A woman using a “virtual fitting room” on an eCommerce site --- When making purchasing decisions at a retail location we often pick up the packaging of the item we’re interested in and examine it closely, looking at the…
Are QR Codes The Future or Just a Fad?
It seems as if these little black and white squares are starting to pop-up everywhere including in magazines, on billboards, and featured at tradeshow booths. But what exactly are they and what do they do? These squares are referred to…
Five Key Findings From SXSWi 2011
SXSW, or South by Southwest, isn’t just about music anymore. Along with a film portion of the event there is also an interactive tradeshow, South by Southwest Interactive (SXSWi), with sessions and keynote speakers that takes place before the music…
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