Health and Beauty Archives

THE RISE OF THE “MICRO-INFLUENCER”

November 10, 2021
Hannah Ramsden
B2B eCommerce, Consumer Behavior, eCommerce, eCommerce Trends, Fashion, Fulfillment, Gen X, Gen Z, Health and Beauty, Influencer marketing, Millennials, Mobile Commerce, Online Retail Trends, Peak, QR Codes, Social Commerce, Subscription Boxes, Trends

Social commerce has been one of the fastest growing retail trends – especially over the last year. Accelerated by the events of 2020, following a brand’s page, a beauty sampler or fitness guru and then being able to purchase the…

How brands can survive and thrive in this new era of Beauty

September 24, 2020
Benjamin Scherpenbergs
COVID-19, eCommerce, Health and Beauty
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The digital space has been making significant waves in the beauty industry for some time now, social media being the primary instigator. But nothing could have prepared the $532 billion global industry for the disruption brought on by COVID-19. The…