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The Rise Of The “micro-influencer”

The rise of the “micro-influencer”

Social commerce has been one of the fastest growing retail trends – especially over the last year. Accelerated by the events of 2020, following a brand’s page, a beauty sampler or fitness guru and then being able to purchase the…

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WHAT COVID-19 HAS TAUGHT US ABOUT US ECOMMERCE SPENDING

WHAT COVID-19 HAS TAUGHT US ABOUT US eCOMMERCE SPENDING

Despite spikes of COVID-19 cases in certain parts of the country, some brick-and-mortar retailers are gearing up for limited reopenings. Malls and grocery stores will likely be less crowded than before with new safety protocols in place. Although some shoppers…

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