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Beyond the ‘Buy Now’ button: How brands can prepare for social commerce success

In today’s increasingly digital world, consumer expectations are growing. Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously. Whilst eCommerce has…

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Customer Ratings and Reviews – Benefit or Burden?

Customer Ratings and Reviews

Historically, consumers have always talked to their friends and family about products and services. Does the baker around the corner have good bread? How do the shoes fit at the local shoe store? As products moved online, so did the voices of consumers who now trust the product experiences of consumers who they have never met or interacted with. Approximately 88% of online consumers now read online reviews before making a purchasing decision; a number that has continued to increase over the past five years and continues to go up.

So what are some of the benefits and burdens of customer ratings and reviews? Let’s take a look below…

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