Coming after a year of economic contraction and retail disruption, the peak holiday shopping season of 2020 threatened to be brutal on retailers. Perennial challenges like staffing were compounded by the COVID-19 pandemic. The shift to online shopping looked to…
A look at our peak performance highlights emphasizes how a powerful trifecta of business continuity, adaptability and scalability equipped PFS clients to rise to the challenge over and over again in 2020. 2020 was a year that brought disruption of…
Following up on her previous guest post on preparing for holiday shopping online for the first time, Jamie Payne is back with a full report on this year's Black Friday shopping online. From the sound of it, we may have…
From the continued impact of the pandemic to ongoing Brexit fall-out, 2020 has been a year unlike any other for retail. The second lockdown has continued to dissolve the already struggling high street, with most brick-and-mortar retailers closed for all…
As carriers warn about capacity concerns and supply chain disruption continues, PFS looks at how brands and retailers can prepare for last-minute shoppers in 2020. The unusual 2020 holiday season is already in full force having kicked-off in mid-October. This…
As COVID-19 cases continue to surge worldwide, Holiday 2020 is sure to be anything but normal. For many, this will be the first time in years they have not taken part in traditional, in-person Black Friday shopping. Today, we hear…
For many years, there’s been a clear distinction between generational shopping habits – which has provided brands with a powerful lens to help engage and attract customers. In fact, an earlier (2017) depiction of generational spending revealed clear differences between…
The digital space has been making significant waves in the beauty industry for some time now, social media being the primary instigator. But nothing could have prepared the $532 billion global industry for the disruption brought on by COVID-19. The…
Beginning in late July, a number of major retailers announced they will be closing stores on Thanksgiving Day for the first time in years. Walmart kicked it all off, stating they will be closing their stores on the major US…
COVID-19 has caused DTC (Direct-to-Consumer) brands to entirely rethink their sales strategies. The past few months have led to an enormous shift in consumer spending towards online channels. There is lingering uncertainty of how and when brick-and-mortar retail locations will…
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