As described by the Reverse Logistics Association (yes, it’s a big deal), “reverse logistics” refers to all activity associated with a product or service after the point of sale, with the ultimate goal of optimizing aftermarket activities to save money…
It’s go-time, retailers. With temperatures dropping, prices decline, too – and shoppers have to be in the know to take advantage of your holiday sales. The problem is, inboxes soon will be swimming in promotional emails. So, how can you…
The holidays are all about lists, right? If you’re a retailer, you’ve probably completed everything on your holiday readiness list – merchandising, marketing and content prep, along with technology tests and tune ups for top performance. In fact, peak season…
We posted a whitepaper earlier this year that studied four different age groups and their shopping habits. Each generation displays unique characteristics, digital maturity, preferences, and more. With retail sales set to top $27 trillion in three years, retailers need…
I’ll say it – I was a nerd. The feeling of a new, fat pack of PaperMate colored pens lined perfectly in a ROY-G-BIV row, ready to color-code my new, crisp yearly planner with assignment information, test dates, stickers, and…
With human-like features and a wait-free route to customer service, chatbots create dependable brand relationships with their audience. In our last chatbot post, we learned that over 30,000 bots have been used in Facebook Messenger alone - that's just the…
Who doesn’t like arriving home and seeing a package at the front door? Even if it’s something you ordered and expected, it’s still exciting. Leading subscription box services such as Birchbox, Stitch Fix, and Blue Apron take this concept and…
Globally, retail sales will top $27 trillion by 2020, with over $4 trillion attributed to eCommerce. In the US, sales are slated to exceed $423 billion by the end of this year, with consistent double-digit growth fueled by increased spending,…
The 21st annual Webby Award winners have been announced! With the worldwide internet currently boasting close to 1.2 billion websites, it’s tough to stand out in a crowd – but that’s just what our See’s Candies site has done –…
In the ‘50s, it was a far-out technology confined in a humming laboratory room filled wall-to-wall with a first-generation computer. In the 80s, it was Skynet, a self-aware technology grid that took over the fictive, dystopian world of the Terminator…