skip to Main Content

2016 U.K. eCommerce Market

The 2016 U.K. eCommerce market is the strongest in Europe and the third largest in the world, totaling $99 billion in 2015 and expected to reach $132 billion by 2018.

Some key information on the U.K. eCommerce market:

  • Mobile sales have grown steadily, totaling over $28 billion last year
  • Digital spending on Black Friday grew 259% in 2015, making it the largest eCommerce holiday in the country
  • The U.K.’s digital buyer penetration is the highest in Western Europe (86%)
  • Online grocery sales accounted for nearly 12% of the total eCommerce market in 2015 and is expected to total $28 billion by 2020
  • The U.K. is a popular destination for cross-border shoppers, namely for shoppers based in the U.S. and China
  • Popular payment methods primarily consist of debit and credit payments with online wallets being shoppers’ second favorite option

Download the U.K. eCommerce market profile to learn more:

The 2016 U.K. eCommerce market profile is the third post in a series for our Global eCommerce Book. We will examine the top 10 eCommerce markets from around the world, including stats on major shopping days, payment methods, projections, demographics, mobile commerce, and more.

In our recent posts we explored China’s eCommerce Market, the largest digital market in the world with over 468 million digital buyers shopping online as well as the U.S. eCommerce Market, a leader in omni-channel operations and the second largest digital market worldwide.

Our next profile will spotlight Japan, a country with a very digitally connected and urban population as well as unique shopping holidays.