The 2016 Germany eCommerce market totaled $62 billion in 2015 and is projected to surpass $82 billion by 2018. As the second most populous nation on the continent and the second largest eCommerce market in Europe, Germany offers a buyer-rich landscape as well as developed fulfillment infrastructures for retailers.
Specific stats on the Germany eCommerce market:
- 32% of eCommerce sales were mobile purchases in 2015, with 16% of sales coming from smartphones and 16% from tablet devices
- Over 60% of large online commerce stores support omni-channel initiatives
- German shoppers use open invoice and direct debit payment types, a characteristic unique to the country
- The digital buyer population is expected to surpass 49 million people by 2018
- Shoppers spent approximately $13 billion online during the holiday season last year, accounting for 27% of all holiday sales
- Germany is a popular shopping destination for other European nations, especially Italy (23%), Spain (17%) and Germany (15%)
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The 2016 Germany eCommerce market profile is the fifth post for our Global eCommerce book series. This book will highlight the top 10 eCommerce markets globally, with statistics on demographics, mobile commerce, payment methods, cross-border shopping, and more.
The next profile will feature France, a country with an established operations history and a centralized location within Europe.